business and nature the connection

Business and nature at first may seem like two very different phenomenons, but after taking a closer look they both co inspire with each other in many ways. We see many businesses now in today's world taking the environmental approach and finding ways to help preserve nature in all its beauty. While businesses try and show there giving side and help save rain forests and other existing nature, the business' taking side over sees this and makes the conscious effort of trying to save nature seem very small compared to the effect of the corporations which constantly cuts down rain forests and in the process destroying nature in order to gain personal wealth. Until we find a stable middle point the world could not only be deprived of one of its most beautiful resources but also a one of our marketers main selling points and one of the main reasons businesses are running, because with out the environmental approach a company does not have much to entice it customers with seeing as theirs not much good coming from the company. Now days we have examples like Starbucks which welcome the environmental friendly out look and encourage there customers to do so as well. Starbucks introduces small perks such as giving you a discount on your coffee if you buy a travelers mug, and use it, but it shows customers that they care about the environment, and they do not mind spending four dollars on a coffee knowing that they are doing there share in helping the environment sustain its fragile self.